The Matrix Resurrections

“We offer the truth & nothing more..”

We harnessed the untapped creative power of Lead Ads to drive global intent, awareness & conversion (ticket sales) for Warner Brothers’ film, The Matrix Resurrections, the highly anticipated fourth installment of an aging series.

Few scenes are as instantly recognizable as Morpheus’s iconic Red Pill/Blue Pill monologue from The Matrix. We sought to bring this piece of cinematic history to life with the goal of driving buzz for the latest installment of the acclaimed saga. Designed to spark conversation and create palatable, provocative entry points into the film for both new and longstanding audiences alike, we invited fans on a trip down the rabbit hole via a mind-bending 3-question pathway which culminated in a final choice between the infamous Red and Blue Pill before driving people to a ticketing landing page at the finish of the questionnaire.