Where the Crawdads Sing

In partnership with Sony, Hello Sunshine and SEEN from Meta, we developed a campaign for Where the Crawdads Sing spotlighting the importance of elevating female voices  and investing in women-led projects across the industry at large. 

We captured exclusive interview footage with producer Reese Witherspoon, director Olivia Newman and star Daisy Edgar Jones discussing their experiences bringing this female-led story to life.