Black Adam

Warner Brother’s needed a big opening weekend to introduce their latest DC franchise so we built a sharp witted campaign which welcomed audiences into the world of Black Adam via an experience full of exclusive character content served via an awareness-building weekly drip campaign.

In Phase II, we evolved this into a heavy-duty conversion driving strategy with Click-to-Message ads and a first-to-market Fandango Showtime Look-Up API integration so people could easily discover and purchase tickets in-app.